WAYS TO USE TWITTER FOR MARKETING.
Twitter is a micro - blogging site that that asks you a basic Question, What are you doing”? it allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are following you. when people follow you ,they see what you have recently contributed when they login. They see your tweets which are the messages you leave.
You can follow others who tweet about the things that interest you .It is true of working with social media, the more you give ,the more you get, in other words, the more you tweet, the more activity you will generate, some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound, but they should all be useful.
Do not abuse twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use twitter to promote something, otherwise you will be perceived as a spammer, and no one wants that tag.
Imagine if you had a large number of people following your tweets, some people have tens of thousands following them, if you had something to promote, and you had a large following, you would quickly and efficiently alert a lot of people of your promotion. It acts sort of like an opt-in mass emailing blast to your house email list, but it is a heck of a lot easier and faster, this is the power of twitter.
Twitter is a very important tool which you can use in the following ways-
Use it to get new customers. use twitter’s search to find people who may be interested in your product or service. There are many way to search for people on twitter, example if you sell veriuni liquid nutrition, you could go to twitter.com and find people who have tweeted specifically looking for veriuni liquid nutrition. To do this type the following into the search box. Veriuni liquid nutrition? You will notice a lot of results of people selling the same, these ones will obviously have links in them to direct people to the site they are selling veriuni on. To tweet these people/tweets out, use the negative sign like this –http Veriuni liquid nutrition?. Since every link has http in it, using the negative sign in front of it will cause your search results not to include any tweets with links in them.
Use twitter to promote new pieces of content you or your company create to drive traffic to your site. From online articles, blog posts, videos to webinars. Each time you add something to the web of value, tweet about it and include a link.
Use twitter to build your mailing list. Use the search box to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
Use it for learning new marketing ideas, strategies and techniques .If you follow the light people, and you have to be picky about who you follow, you will get pointed to a good amount of useful tutorials ,videos and other things that teach you about marketing.
Use it to better brand yourself or your business. When someone wants to learn more about you or you company, they use sites like twitter for research. You could easily use twitter to establish yourself as an authority in your field.
Use it for business networking, master-mind groups ,and getting yourself seen by high profile people in your industry.
Utilize twitter plugins or adons such as tweetmyblog or the twitter updater which both automatically make tweets of every new blog post you publish. Also check out tweet this. When visitors to your site click teeet this button or link, it takes the url of the web page and creates a shortened url and a description of the web page to all of their followers on twitter. Tweetlater is a service that allows you to write lots of tweets at once and then schedule them to go out over time.
Use it to build buzz about an upcoming product or website launch.
Use it to update followers on breaking news regarding your company.If your company is mentioned in a new article ,tweet about it and include a link to the article, or if you are at a conference or trade show, you could tweet what you are doing and invite people to visit you in person.
Use it as an instant messaging system to keep you and your team on the same page during projects, especially useful for those working in teams spread out in different places .Apply a few of these techniques and tactics to help you take advantage of twitter as a marketing tool.
No comments:
Post a Comment